Brand Style Guide
Everything you need to represent the Real Estate & Wealth Building Institute correctly: the logo system, the colors, the type, and the files to download.
01 · Introduction
Brand overview
Real Estate & Wealth Building Institute empowers investors through education, mentorship, and community-driven opportunities designed to create long-term financial growth and generational wealth.
To build a trusted real estate community where education, opportunity, and strategic partnerships empower individuals to create long-term wealth and financial freedom.
To provide investors with practical knowledge, mentorship, and industry connections that support confident decision-making and sustainable generational growth.
Community, education, trust, and long-term growth are the foundation of the institute. Every interaction, partnership, and learning experience is designed to support confident investing and generational wealth building.
The brand communicates with clarity, confidence, and professionalism while staying approachable and community-focused. Messaging should feel educational, trustworthy, and grounded.
02 · Logo system
Core logo and alternative
The core logo is the horizontal lockup. Use it by default. The alternative is the vertical lockup, for centered compositions and narrow spaces like avatars and signage.
Core · horizontal
Alternative · verticalVariations for each background
Pick the version with the most contrast against your background rather than recoloring the core logo. Every variation ships in both horizontal and vertical.
On white
On dark
On burgundy
On gold
Busy light
One-color black03 · Logo usage
Spacing, clear space, minimum size
The proportions are already built into the artwork, so scale the lockup as one piece and never rebuild or re-space it. These four numbers let you check any layout at a glance.
- 2.2 : 1 Icon to wordmark A : C height ratio, fixed
- 25px Gap between the two B at reference size (A = 154px). Scales with the logo
- 1 A Clear space One icon-height square, on every side
- 25px Minimum height On screen · at least 0.5in wide in print
Minimum size
- On screen, keep the horizontal lockup at least 25px tall.
- In print, keep it at least 0.5in (13mm) wide.
- Below those sizes, switch to the mark on its own instead of shrinking the lockup.
Do’s and don’ts
Do
- Give the logo clear space on every side.
- Use the variation that fits the background.
- Scale it up when it looks cramped.
- Keep gold as a gradient wherever it renders.
Don’t
- Rotate, stretch, condense, or rebuild the logo.
- Outline it, blur it, or add a drop shadow.
- Recolor the mark or swap gold for an off-brand tone.
- Retype the name in another font, or wrap text around the lockup.
04 · Digital identity
Favicon and app icon
The favicon and app icon both use the skyline mark on its own, which stays legible down to 16px. Use the mark, not the full lockup, anywhere the space is square.
Favicon · rewbihub.com
App icon · burgundy
App icon · dark mode
05 · Color palette
Signature and supportive colors
Signature colors carry the brand. Supportive colors give it room to breathe. Click any swatch to copy the hex. CMYK builds for press are in Print.
Signature
The gold gradient
Supportive
Every signature and supportive color ships with four tints from the brand sheets, and each tone has a swatch PNG. The fourteen tones used in code live in brand-colors/palette.scss as CSS custom properties and SCSS variables, with HEX, HSL, and RGB. Gold in the artwork is always the vertical gradient, never a flat tone. Flatten to a single stop only where a gradient cannot render, and never substitute an off-brand gold.
06 · Typography
Cormorant Garamond and Inter
Cormorant Garamond is the primary typeface, used for headlines and editorial display. Inter is the secondary typeface, used for subheads, body copy, and interface text. Both are self-hosted as woff2. The logotype is engraved artwork, so never re-typeset the name.
Aa
Aa
Type hierarchy
| Role | Typeface | Minimum size |
|---|---|---|
| Headline 1 | Cormorant Garamond SemiBold | 36 / 43 pt |
| Headline 2 | Inter SemiBold | 30 / 36 pt |
| Subhead | Inter Medium | 12 / 14 pt |
| Body | Inter Regular | 8 / 12 pt |
Fallbacks
| Brand font | First fallback | Second fallback |
|---|---|---|
| Cormorant Garamond | Playfair Display | Times New Roman |
| Inter | Roboto | Arial |
Use a fallback only when the brand font is unavailable on the device or unsupported by the software. Reserve all-caps for short display lines.
07 · Print
Press-ready CMYK files
Send these to a printer or a graphic designer. Color is written directly as DeviceCMYK ink values, with no RGB objects and no ICC profiles left in the file. The ink builds come from the REWBI signature color sheet, not a generic conversion.
- 3 Pages per file Horizontal lockup · vertical lockup · mark
- 100% K Black One-ink safe. White is zero ink
- 0.5in Minimum print width Below that, use the mark alone
- Vector Paths only Type outlined · no raster · metadata stripped
Ink builds
| Name | Hex | CMYK in file |
|---|---|---|
| Dark Wine | #610D2E | 40 / 98 / 60 / 50 |
| Warm Sand | #F4C688 | 3 / 23 / 52 / 0 |
| Antique Bronze | #986822 | 33 / 56 / 100 / 18 |
| Black | #000000 | 0 / 0 / 0 / 100 |
| White | #FFFFFF | 0 / 0 / 0 / 0 |
Choose a file by background
Notes for the press
- Gold is a gradient, not a flat tone: Warm Sand at the top falling to Antique Bronze at the base. Hold the gradient wherever the process allows, and use a flat stop only where a gradient cannot render.
- On black, these files use 100% K rather than a rich black, because the black here is fine linework where four-color black invites registration problems. Ask if you need a rich-black version for a large solid field.
- Clear space on all sides equals the height of the mark’s shortest tower. For one-ink jobs use logo-all-black.pdf at 100% K, or logo-all-white.pdf as a knockout.
- Foil, letterpress, deboss, and engraving start from the all-black or all-white file. Pages carry no crop marks, no bleed, and no embedded output intent. Add one at the press if the job requires PDF/X.
- Three colors used only by the inverse file sit outside the signature sheet and were converted arithmetically: #C69755 (0/24/58/22), #9A3454 (0/66/45/40), and #FAF6EF (0/2/4/2). Soft-proof them if you use that file.
08 · Downloads
Get the logo files
Every file below comes straight from the brand repository on GitHub, so it is always the current version. The repo also holds the editable source artwork.
Additional sizes, formats, and editable source files are in the REWBI brand repository on GitHub.
Open the brand repo (opens in new window)09 · Naming
How to write the name
Write the name the same way everywhere.
“Real Estate & Wealth Building Institute” and the REWBI skyline mark are trademarks of the Real Estate and Wealth Building Institute LLC. Don’t use them to imply endorsement or partnership without written permission.