# REWBI Brand Guidelines

> **Real Estate & Wealth Building Institute** — practical real estate education designed to help everyday people build long-term wealth.
>
> This file is the plain-text version of the brand guidelines at <https://rewbihub.com/brand/>. Paste it into a chat with an LLM and ask it to design for, write for, or reference the REWBI brand.

---

## 01 — The Logo

REWBI uses two lockups built from a custom skyline mark plus a wordmark:

- **Horizontal lockup** — the default. Reach for it first.
- **Vertical lockup** — tight or centered layouts only (avatars, signage, columns).

The logo is artwork, not type. Never recreate the wordmark in another font.

## 02 — Construction & sizing

These proportions are baked into the artwork. Don't rebuild it.

- **A — icon height.** The base unit. A : C (icon height to wordmark height) is always **2.2 : 1**.
- **B — spacing.** The fixed gap between the icon and the wordmark — **25px** at the reference size (A = 154px, C = 70px). It scales with the logo; don't change it.
- **C — wordmark height.** The wordmark is optically aligned to the icon. Always scale both together — never alter the size relationship or spacing.

Clear space:

- Keep at least one A square (the icon height) of empty space on every side of the lockup.
- The same rule protects the mark when it appears on its own.
- Nothing enters the clear zone — no text, images, or other logos.

Minimum size:

- On screen, keep the horizontal lockup at least **25px tall**.
- In print, keep it at least **0.5in (13mm)** wide.
- Below those thresholds, use the mark on its own instead of shrinking the lockup.

## 03 — Backgrounds

Always pick the cut with the most contrast for its surface. Don't recolor the default to fit.

| Surface         | Use this cut                            |
|-----------------|-----------------------------------------|
| White           | Default full-color lockup               |
| Dark            | All-white lockup                        |
| Burgundy        | On-burgundy lockup                      |
| Gold            | On-gold lockup                          |
| Busy light photo| Inverse lockup                          |
| Single ink      | 1-color black lockup                    |

## 04 — Color

A small, deliberate palette. Burgundy is primary; gold is the accent; neutrals carry text and surfaces.

### Burgundy

| Name           | Hex      | Role                |
|----------------|----------|---------------------|
| Burgundy       | #610D2E  | Primary brand       |
| Burgundy Dark  | #3E0A1D  | Depth, footers      |
| Burgundy Mid   | #8A1A45  | Hover, accents      |
| Burgundy Light | #F2E4EA  | Tinted surface      |

### Gold

| Name          | Hex                | Role                       |
|---------------|--------------------|----------------------------|
| Gold Gradient | #F4C688 → #986822  | Authoritative gold (177°)  |
| Gold (UI)     | #B78946            | Flat — digital UI          |
| Gold Dark     | #6E4E22            | Text on light              |
| Gold Light    | #F7EED8            | Tinted surface             |

### Neutrals

| Name      | Hex      | Role               |
|-----------|----------|--------------------|
| Charcoal  | #1A1A1A  | Body text          |
| Gray      | #6B6B6B  | Secondary text     |
| Cream     | #FDFBF7  | Warm background    |
| White     | #FFFFFF  | Surfaces, knockout |

## 05 — Typography

Two typefaces. That's it.

- **Cormorant Garamond** — headlines, titles, editorial copy. Serif. Medium weight by default.
- **Inter** — subheads, body, UI, anything digital. Sans-serif.

The logo wordmark is custom artwork. Never retype the name in either typeface.

## 06 — Assets

All source files live in the public brand repo. Pull from `main`:

- Repo home: <https://github.com/rewbihub/brand>
- Horizontal lockup: <https://github.com/rewbihub/brand/raw/main/logos/logo-horizontal.svg>
- Vertical lockup: <https://github.com/rewbihub/brand/raw/main/logos/logo-vertical.svg>
- Mark only: <https://github.com/rewbihub/brand/raw/main/icons/icon.svg>
- All-white (for dark): <https://github.com/rewbihub/brand/raw/main/logos/all-white/logo-horizontal-all-white.svg>
- On burgundy: <https://github.com/rewbihub/brand/raw/main/logos/on-burgundy/logo-horizontal-on-burgundy.svg>
- 1-color black: <https://github.com/rewbihub/brand/raw/main/logos/all-black/logo-horizontal-all-black.svg>

PNGs and editable source for additional sizes and formats live in the same repo.

## 07 — Usage

### Do

- Give the logo clear space on every side (use the **A** unit from §02).
- Pick the treatment that fits the background — switch cuts, don't recolor.
- Scale it up when it looks cramped.
- Keep gold as a gradient wherever the medium can render one.

### Don't

- Recolor the mark or flatten gold to an off-brand tone.
- Stretch, condense, rotate, or rebuild the lockup.
- Retype the name in another typeface.
- Place it on a busy or low-contrast background.

## 08 — Naming

Write the name the same way everywhere.

- **Full name:** Real Estate & Wealth Building Institute
- **Short form:** REWBI
- **Always:** Use the ampersand `&`. Never spell out "and."

---

**Voice notes for writing copy:**

- Plain, practical, grounded. No hype, no jargon, no "unlock your potential."
- The audience is regular working people — first-time investors, professionals adding real estate to their portfolio, families building generational wealth.
- Lead with what something does, then why it matters.

Sources:

- Live guidelines: <https://rewbihub.com/brand/>
- Brand repository: <https://github.com/rewbihub/brand>